No one can miss you now
Good Design is cute
Great Design Sells!
A research-backed creative studio making
and
for D2C brands.
bespoke branding,
design
strategy
Our Clients
Case Studies
Case Studies
Email that earns.
Email marketing done right accounts for 10–15% of total revenue. We handle the research, the design, the strategy and split it across flows and campaigns so revenue comes in from both sides.
12-17%
revenue contribution
50%
from automated flows
50%
from
campaigns
Louis Vuitton agreed but a year later.
In January 2024, Newave pitched a concept to Cover It Up: a full product series inspired by sports, shot from a bird's-eye view. We did the research, studied the patterns, and designed a range of phone cases that brought the idea to life. A year later, Louis Vuitton launched a wallet with the exact same concept.
Different brand. Different budget. Same thinking.
That's what research-led design looks like.
We built Steve Aoki's email machine.
Dim Mak, Steve Aoki's record label, needed email flows built from the ground up. We handled strategy, copy, and design across three series: welcome, abandoned cart, and winback flow.
3 Flows
Welcome, Abandoned Cart, Winback Flow
End-to-End
Strategy + Copy + Design
Steve Aoki
globally recognised artist, 30M+ fans
We made social science the fun class.
Social science has a reputation. Bluewhistle is changing that by bringing game-based learning into CBSE classrooms, and they brought us in to design it.
We designed three A4 games for Grade 7, thinking through every detail from a kid's perspective. What will hold their attention. What will confuse them. What will make them want to play again.
The result is curriculum that does not feel like curriculum.
A year of strategy, design, and content for Gehna.
Gehna is an everyday wear gold jewellery brand competing in one of Instagram's most crowded categories. When they came to us, the account had no consistent direction. Irregular posting, design that did not reflect the product, and no real strategy.
We took over completely. Design, content, and strategy, built around a brand that deserved to look as good as what they sell.
Every single follower is real. No paid followers, no bots, no shortcuts. Just consistent, intentional content, with ads running on the side.
In one year, Gehna went from 25K to 64.7K followers.
Organic clothing deserved an identity to match.
Swagatha Krishna is not just a Tamil playback singer. She is someone who thinks carefully about what she puts out into the world. Taarabai, her organic clothing brand, is proof of that.
She trusted us to build the entire brand identity from scratch. And we treated it with the same care she treats her craft.
Emails that actually get opened
Our Work
Brand & Logo Design
Your logo will outlive your current website. We make sure it deserves to.
We research your audience until we know them better than they know themselves. Then the strategy writes itself.
Brand Strategy
Pretty for pretty's sake? Hard pass. Every pixel we place has a job to do and a deadline to meet.
Design
Services
We don't ride trends. We study the current, then we make waves.
Your audience can smell a template from three scrolls away. We don't do templates.
Social Media
Nobody wakes up excited to open a newsletter. Until they're on yours.
Email Marketing
Scroll-stopping is not luck. It's data with a good eye and zero tolerance for boring.
Ad Creatives
Other Design Projects
Things you can't miss!
About the Founder
Pretty designs. No strategy. No thinking beyond the brief.
I built Newave to fix that.
I'm Narayani Shankaran, self-taught designer and founder. My obsession has always been understanding what makes people pause, click, scroll, and stay. Not as instinct. As a practice.
Most studios wait to be told what to create. We don't. Every brief gets pulled apart before a single pixel moves, because design without strategy is just decoration.
At Newave, every visual earns its place. Every post, email, and ad is built around a reason. And that reason is always the same: to make people feel something, and then do something.
And none of it happens alone. Newave is five people who refused to separate strategy from design, and build like it every single day.
This is a studio where design thinks for itself.
